Continuing the marketing discussion I started a few weeks back, (June 18) here are the answers to Question 4: What is your least favorite or least successful marketing tactic? Mark Cain: The use of social media. I feel particularly strongly about Facebook, in which I’ve invested way too much time over the years for too little payback. I have yet to do facebook ads, though. Their cost is high, and I have yet to be convinced of their efficacy.
What Type of Marketing Do Authors Dislike?
What Type of Marketing Do Authors Dislike?
What Type of Marketing Do Authors Dislike?
Continuing the marketing discussion I started a few weeks back, (June 18) here are the answers to Question 4: What is your least favorite or least successful marketing tactic? Mark Cain: The use of social media. I feel particularly strongly about Facebook, in which I’ve invested way too much time over the years for too little payback. I have yet to do facebook ads, though. Their cost is high, and I have yet to be convinced of their efficacy.