The Book Marketing Equation

You may be surprised to learn that successful book marketing can be mathematically represented by an equation.  It doesn’t make the marketing easier, but it does simplify the concept.  The equation looks like this:

SBM = ((QBP+ ∑R + Esub(lp) + ∑(A + P)+ EsubM + ∑SM))L

where

SBM stands for Successful Book Marketing

QBP means Quality Book Package∑

∑r is the summation of all book reviews

Esub(lp)  stands for the  effectiveness of book’s  Landing Page

P is for Promotions

A is for Ads

(A + P) means the summation of all results for ads and promotions

EsubM is for email

∑SM means the accumulation of all your social media effectiveness

L stands for the Luck Factor (note: Luck can be a negative number)

This equation is one of the more useless pieces of information you’ll ever come across but it rather nicely illustrates the complexity of the situation.  Simply put, book marketing is a complex project involving a lot of disparate moving parts.  Once you accumulate all these components in the equation and mix in a bit of luck, you’re on your way to a successful marketing campaign.

The rub here is creating all the content required by the equation.  That’s what this will be all about: how to create that content.

Now the luck component may sound like a downer, but consider this: almost everything in life requires a bit of luck so why not marketing.

Here is another equation: No Marketing = No Royalties

This one is a mantra:  Marketing First; Royalties Second

Print these to two pieces of information out and place them close to your desk.

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This article is the forward for my new book, Successful Book Marketing.  It will be available some day.  Or maybe it’ll be a lecture series, or a video class, or all of the above.

Speaking of book marketing, are you struggling with it?  There is a lot of good material on book marketing at https://writersarc.com

.  Or email me at strangeworlds@hankquense.org